A few weeks back I had the absolute pleasure of shooting with team Kapital for their upcoming campaign. To say the least, I would sum it up as a week of rising in darkness, herding stubborn models, making cardboard props with new found friends, a lot of stupid jokes, a lot of delirious ranting, many bottles of beer, epic Thai lunches, more epic Thai dinners, kick boxing, go-go bars, angry whisky, and karaoke in strange places. Apparently these are the essential ingredients for catalogue awesomeness. You know what, I would strongly agree. After a lot of observing, I would compare this shooting experience to none other. Maybe it’s this crazy sense of kinship, love for denim, and understanding of what the brand stands for, that give Kapital campaigns an unexplainable sense of romance.

Being the nerdy little onlooker, and ‘jingle-bell’ (as in, Jack of all trades) on set, I’ve come to conclusion that goodness comes from fun. This is just more data to further support my hypothesis. To play is to create, and to share is to broaden your mind. Team Kapital are some of those folk who open themselves up to the beautiful chances and possibilities that our Universe throw us, and in the case of photographer and Ponytail pal Eric Kvatek, chances are like sparks for starting fires. He’s a kid with an evil streak but ultimately an incredibly kind hearted dude who is one of the best photographers I’ve come across in yonks. To be a photographer is really like playing a big game of snakes and ladders, where problem solving is a super valuable skill. You’ve gotta keep your cool on set while dealing with a million and one people, all with their own agendas, as well as models who like to float off set like the ghosts on pac-man (if you’re too young to know what pac-man is, woah… just google it I guess). Not only does Eric do all the location scouting, people managing, shooting, schmoozing, and all the rest, he usually has to do this in the craziest landscapes like the Mongolian dessert, or sailing off the islands of the Phillipines. It sounds glamourous, but roughing it is an understatement at times. What this guy takes on is something that his mama should be proud of.

As for Kiro, he makes jeans. Yes, he makes some of the rad-est jeans on this planet if you ask me – and no, I haven’t been slipped extra cash to kiss butt. All that wonderful detail like damaged and repaired garments, womenswear that makes you feel float-y, and bandanas that are screen printed with vintage Japanese pornography is what make Kapital, Kapital. To me it’s bringing beauty out of history, telling stories from motionless objects, and finding inspiration from dark, dusty, forgotten corners of the Earth. We would share an appreciation for grandaddy textiles, those pieces that took lifetimes to weave, ending up on market tables during war (read about ’em here). Yet, like most people I meet who have creative juice flowing out of their ears, the word ‘play’ doesn’t stray far. That’s why working with these guys is such a joy, and no doubt the outcome is wonderful weirdness that expresses beauty, silliness, and elegance all at the one time. Confused? Just wait ’til you see our adventures in Fake Vietnam come out in April. IM SO FREAKING EXCITED TO SHARE IT WITH Y’ALL.

Read about how the beauty game on set went down here.

Kiro Hirata vs Eric Kvatek

Q/ Describe WHAT YOU DO as if you were talking to a five-year-old.

Kiro: I sell jeans

Eric: Lookie me… You there… friendly, mostly… smile, smile… blink, blinkie, winkie, smirkie… you… you… button pushing… photo mister… misses, you… [Eric, your brilliance in poetry leaves me confuzzled at best].

Q/ Tell us how you slipped into DENIM / PICTURES.

Kiro: My father also made jeans when I was a kid. The factory was always near by me. No choice! I love jeans.

Eric: Yes I wore what I wore because I had no choice… Occasionally sad and damned… But I never cared!??!?

Q/ What did you have for BREAKFAST this morning / What do you wish you had for BREAKFAST this morning?

Kiro: I had taro pan bread. Taro ok.

Eric: Serious ass Thailand convenient store processed + packaged plastic croissant cheese and fake ham imitation buttery amazement… I wish I had chilaquiles!!! [me too…]

Q/ What does the word GOODNESS mean to you?

Kiro: Wake up early

Eric: Goodness = trying to do what my mother would not cry…

Q/ Draw us a picture of KIRO vs ERIC.

[Words can’t explain the pictorial war that happened for this… see the clip below for much entertainment]

Q/ What is a typical SUNDAY in your world?

Kiro: Flea Market

Eric: H a n go v e r … > Homemade French Toast

Q/ What’s always in your POCKET?

Kiro: Bandana

Eric: As little as possible

Q/ What was the last thing you GOOGLED?

Kiro: What is Googled? [nice answer Kiro]

Eric: Chiang Mai kick boxing… Just after doggy style golden shower drug fuelled orgy bank robbery…

Q/ What distracts you MUCHLY these days?

Tardiness!! [then crossed out to be replaced with ‘girls’ and an arrow pointing that-a-way] Tardy Girls. [we definitely had an issue with late rising models on set that week… grrr….]

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