Choua Thao’s Butterfly effect

Choua Thao’s Butterfly effect

I believe that each of us has a limitless capacity to start a butterfly effect in every moment. When our small actions are backed by good intention, we allow space for another. One such person is Choua Thao, the first Hmong female nurse who paved the way for hundreds of Hmong women to save countles…
W'MENSWEAR SS21 FIRST DROP

W'MENSWEAR SS21 FIRST DROP

We're so excited to introduce you to the new W'menswear SS21 collection! Inspired by the balancing act between 'chaos' and 'order', the island of Bornew was our main focus. It is home to the world's oldest rainforest, at an estimated 130 million years old. Here, the native Iban weaving culture i..…
Waterproofing That Takes Gut(s)

Waterproofing That Takes Gut(s)

As human, we are born with a survival instinct, and out in the biting wet and cold weather as we fish and hunt for food we need much more than the basic form of external protection to survive. Here we explore how literal gut and gut feeling leads to the creation of different waterproofing garments..…
W'menswear to Mission Control

W'menswear to Mission Control

From the first moment Geraldyn M. Cobb rode alongside her father in his plane, she knew she needed to be the one flying. After a series of jobs and incredible accomplishments in aviation, Cobb was approached with an opportunity - one that finally realized all her hard work and skill. In 1960 Dr. Wil…
The Unstoppable Ocean Lady

The Unstoppable Ocean Lady

Sylvia Earle is an American oceanographer, marine biologist, and explorer who has studied the sea and its creatures for more than 50 years. Growing up near the salt marshes and seagrass beds by her parent's house in Florida, got Earle hooked on investigating the underwater habitats at a young age...…
The Flare Pants with a Flair

The Flare Pants with a Flair

Did you know that flared trousers were originally designed to be utility pants? Until recently, I never would have considered the flare to be on that list. The British Royal Navy decided to make the trousers a uniform item in 1817. The pants later made their way beyond the military line in the 1960…
The Iron Ladies

The Iron Ladies

The year was 1996, and Thai volleyball fans watched as a men’s volleyball team made up of gay and trans athleathes, known as ‘The Iron Ladies’, won the national championships. Their story was made into two feature films and secures its own chapter in the history books of both volleyball in Thailand.…
Restocked: The Herringbone Bush Coverall

Restocked: The Herringbone Bush Coverall

Our Herringbone Bush Coverall is back in stock! Inspired by the Tektite II research program in May of 1970. They are made in small-batch Japanese cotton herringbone. The cuffs and trims are a very special Bedford weave. The Herringbone cloth gets its name from the resemblance the fabric has with...
Longtail Boat Ride on the Mekong River

Longtail Boat Ride on the Mekong River

With the sun still yet to rise, we loaded up the van and began making our way up north to a section of Mekong River where Thailand meets Lao and Myanmar. Known as Golden Triangle since the 1970s, the region has experienced a long and turbulent history of poppy cultivation, opium smuggling to proxy w…
The Ponytail Summer Workwear Guide

The Ponytail Summer Workwear Guide

We're celebrating a new drop of salty Belgian Linen Coveralls made by our friends at Blluemade in NYC at PTJ+S this week with a special workwear editorial to inspire you for the warm weather. Pictured above, Lauren wears Blluemade Linen Coveralls, W'menswear Khadi Roll Neck Shirt, Vintage...
W’M Culture Club : The Psychedelic Soul of ‘Molam’

W’M Culture Club : The Psychedelic Soul of ‘Molam’

Way before written word, stories of folklore, spiritual beliefs, and wisdom were passed down through generations by word of mouth. One such way for Laotians is through century-old folk music called ‘Molam’. A sung narrative, backed by the psychedelic tune of a bamboo mouth organ called the ‘Khane’..…