Ponytail Journal

We have been working away at this SS27 collection which has been heavily focused on the crafts of our home, Thailand. This June we’re excited to present our Spring/Summer 2027 collection, The Borrowed West, during market appointments in Berlin and Paris this June. The collection continues the bra..…

Last month we took a trip up north to Lamphun’s Li district where we went to visit ‘Phra Bat Huai Tom’ village, a Karen-tribe silversmithing collective led by artisan Dada. We were joined by photographer, Olivia Tran, who captured beautiful imagery of Dada and her incredible all-woman team of...

For the launch of our AW24 ‘Diesel Fueled Defiance’ collection, we’ve partnered with cult indie Thai band ‘Yellow Fang’ to produce the music video for their hard-hitting new song ‘สบายสไตล์’ (Sabai Style), released on Bakery Music. The track is a cover of the 2004 song by ‘Yokee Playboy’. All the...

Cover photo courtesy of The Japan Times Why is Japanese Denim from Okayama so special? Considered the birthplace of Japanese denim, Okayama is where artisans and denim experts find themselves. Situated in western Japan, over hundreds of companies in big metropolitan areas use denim that has been...

W'menswear communications officer Pippa sat down with founder Lauren to ask her who the W'menswear customer is.

Our communications officer Pippa sat down with founder Lauren to understand more about the inspiration behind the W'menswear SS24 "Pawai Paratroopers" collection.

W'menswear communications officer Pippa sits down with founder Lauren to understand more about the Good What's-her-face brand. Good 'Ol Whats-her-face is a line by W'menswear, designed to support our community of artisan makers, using vintage or repurposed materials. Their best selling 'Freedo..…

Our PR and Marketing manager Pippa sat down with founder Lauren to explore the W'menswear identity.

In memory of Vivienne Westwood We’ve curated select styles from our AW23 collection for the rebels in all of us. Presenting our punk inspired pieces that were dedicated to the late (Queen) Vivienne Westwood, who will forever live on in our creativity. “A moment to celebrate Vivienne Westwood...

The Limited Edition C-9 Capsule - “Fearless Women of Flight” Today, on International Day of the Girl, we’re releasing a very special capsule collection in a collaboration with Randolph Engineering. The capsule is made by a female-led team, and honours the courageous women aviators who broke d...

Cover Image: Maggie Gee, 86, of Berkeley, left, is shown in an old photo of her time in the WASPs on Wednesday, Sept. 2, 2009, in Berkeley, Calif. (File photo by Jane Tyska/Staff) We worked together with a local 4th generation family owned knitting mill in Bangkok to produce these new long sleeve..…

Today we launch the Mechanical Aid Shirt, our first drop for AW/23. Our friends at Nama Denim made them on vintage workwear machines, just down the road from us. They’re inspired by Maggie Gee; a pilot, researcher, and physicist who served in the Women Airforce Service Pilots during World War II..…