Ponytail Journal

Cover photo courtesy of The Japan Times Why is Japanese Denim from Okayama so special? Considered the birthplace of Japanese denim, Okayama is where artisans and denim experts find themselves. Situated in western Japan, over hundreds of companies in big metropolitan areas use denim that has been...

W'menswear communications officer Pippa sits down with founder Lauren to understand more about the Good What's-her-face brand. Good 'Ol Whats-her-face is a line by W'menswear, designed to support our community of artisan makers, using vintage or repurposed materials. Their best selling 'Freedo..…

We teamed up with our friends at Nama Denim to bring you the second Good 'Ol Whats-her-face drop. Good 'Ol Whats-her-face is a line by W'menswear, designed to support our community of artisan makers during difficult times, using vintage or repurposed materials. The 'Freedom Flight Pants' are...

“Flare Star”, the latest book by our friends Kapital, has been a long-awaited concept for designer Kiro Hirata and his photographer pal Eric Kvatek. Back in 2015, I first met the two, to work on a Kapital production in Thailand. The shoot was intended to be shot in Vietnam, but moved to Northern T…

Our latest style guide for Hard Hitting Gals lends itself to keeping that fire lit within during winter's coldest bite. Make way for our special mix of new gear and vintage in this Ponytorial featuring lots of our friends.

I’m sure that by now the concept of “sustainability” in the fashion industry isn’t anything new or unheard of, in fact the idea of it has become a part of many brands' values and embedded as the ethical shopping mantra for customers. Fast-fashion is slowly becoming redundant as more consumers swap o…

This week we have the total honor of showing you a collection of exclusive images from Kapital's latest book, 'Yardie Blues' shot by our pal Eric Kvatek in Jamaica. The collection was a collaboration between the brand and the Bob Marley family, who initially approached designer Kiro for the proje..…

Travel diary by Lauren Yates / Kapital Catalogue Shot by Eric Kvatek / Hair and Makeup by Nicola Corl / Casting Eric Kvatek and Lauren Yates / Co-ordi...

The release of the Kapital Autumn Winter 17 catalogue, "Blue High Ways" is an epic milestone (literally) for our friends designer Kiro Hirata and photographer Eric Kvatek. The book is a 6000 mile feat of organisation, friendship and letting-loose in the vast landscape that we know as the United States of America. Here is your specially curated window into the trip, narrated by Eric himself.

This week we welcome a newcomer in retail, Tom Clothes and Goods out of Los Angeles who have just set up shop online with prospects of a brick and mortar storefront in the sunny region. Stocking W’menswear and some really interesting brands for a product savy lady, we’ve got our eye her growing curatorial list. Today we’re getting cozy with founder Arielle Ackerman, and taking stock of her shiny new retail (ad)venture.

Tucked away in Tokyo’s Shibuya district, a magnetic area for some of the world’s greatest retail experiences is Brycelands and Co., an anchorage for men’s fine tailoring and furnishings. Like any good providor, Bryceland’s & Co. wares are carefully groomed and altered by their dedicated employees who pour love and dedication into their wares. Take a look into their world with us

This month at Ponytail Supplies, we are so proud to be releasing some exclusive W’menswear collaboration pieces that will be only available at our store, as well as new season Spring Summer ’17 pieces! Take a look at the just-dropped schwagg and discover just exactly why they are so very special to us