Video produced by Ponytail Journal for W'menswear. Artwork by Lauren Yates.
Buying denim, or buying a pair of jeans is a really big decision for a lot of us. It’s that pair that you hope will flatter you in all the right places, last for a good long while, and also a style that you won’t get sick of a few weeks in. Choosing denim is not only about fit, but it’s about colour, wash, stitching, pockets, crotch, weight, and don’t be embarrassed if you have no idea what this word ’selvedge’ even means, or why people are so obsessed with raw denim. Don’t worry, Ponytail got-cha-back.