Ponytail Journal

Buying denim, or buying a pair of jeans is a really big decision for a lot of us. It’s that pair that you hope will flatter you in all the right places, last for a good long while, and also a style that you won’t get sick of a few weeks in. Choosing denim is not only about fit, but it’s about colour, wash, stitching, pockets, crotch, weight, and don’t be embarrassed if you have no idea what this word ’selvedge’ even means, or why people are so obsessed with raw denim. Don’t worry, Ponytail got-cha-back.

This is a little exploration into the art of styling, and the delicate art of having your picture taken. There are so many elements to be considered and it can be an all overwhelming experience. The way we see style or coolness if you like, is something that can’t be put down in words. You can’t dissect it, nor can you force to try to capture its essence. So don’t bother trying to force it into a photograph. We take you in on what goes into a PTJ photoshoot with this series by Ryan Plett in NYC.