W'menswear x September has landed

W'menswear x September has landed

Introducing the new SEPTEMBER X W”MENSWEAR surf gear collaboration, the product of two brands that focus on the female indentity in their respective Universes, in sporting and in workwear. The inspiration behind the line was from the refuge that a group of US soldiers found through surfing during...
The Aloha shirt: The people’s shirt

The Aloha shirt: The people’s shirt

One of the chillest shirts I own has gotta be the Aloha shirt. Nothing captures the spirit of the islanders’ lifestyle like it does. But just like any classic piece, it holds a special meaning to its founders, Hawaiians. It’s hard to say who came up with the first Aloha shirt in the 20s. But the...
THE SALTY RIPPLE EFFECT / CLEAN COAST COLLECTIVE X SKIN AND BONE

THE SALTY RIPPLE EFFECT / CLEAN COAST COLLECTIVE X SKIN AND BONE

Enter ’Skin and Bone’, a new ladies’ surfwear brand that aims to tackle our overwhelming ocean plastic issue by partnering up with Clean Coast Collective this season. The two ocean loving forces are working more beach clean ups to take away plastic debris that is choking coastal wildlife and ultimately poisoning all life on earth in micro-sized morsels. Have a peek at some really salty looking wetsuits for women that looks to the horizon for the next line of swell.
PAPA NUI SAYS … WHAT INSPIRES A VINTAGE BREATHING AUSSIE.

PAPA NUI SAYS … WHAT INSPIRES A VINTAGE BREATHING AUSSIE.

John Tesoriero lives and breathes our fundamental values about living the funnest life possible, and creating things that speak to quality, functionality, and heritage. His blog "Papa Nui Says ..." is dedicated to military, surfing, form and function, a great resource for people like us who have a passion for greatness through history. ’Oh yeah he makes beautiful things like military wear and post-war engineered surf boards so we asked him about life.