Ponytail Journal

Quaker Marine Supply, established in 1949 have used indigo dyes in their collections since the beginning, and have long loved the look of shibori-dyed fabric, a natural process that has been practiced here in Thailand for generations. Earlier this year, Quaker Marine approched us to design a W’me..…

I find having nice textiles around the house makes life so much better. From a cozy rug that relaxes the feet, tablecloths that make mealtimes more enjoyable, to traditional handcrafted fabrics that add character to the walls. Textiles not only define our aesthetic, but they also connect us to diffe…

Our classic W'menswear Hunter's Jacket is back in a specially commissioned hand-woven indigo fabric. This 100% cotton, special fabric is yarn dyed in natural indigo, and woven on traditional hand-operated looms in North Eastern Thailand, the way it's been done for centuries. We’ve sourced this fab..…

Last week I travelled to Roi Et in the North Eastern part of Thailand to develop special handwoven and naturally dyed fabrics for the next W'menswear winter 20 collection. Working with small cottage industries who keep tradition and an old way of life alive, impels me to do more. W'menswear is i.…

Way before written word, stories of folklore, spiritual beliefs, and wisdom were passed down through generations by word of mouth. One such way for Laotians is through century-old folk music called ‘Molam’. A sung narrative, backed by the psychedelic tune of a bamboo mouth organ called the ‘Khane’..…

Nothing clears holiday fog better than a good ol’ cup of joe. However, a sip of my dark roast americano proves to be too harsh and bitter for a lazy start to the new year. My next go-to would be the medium roast from the Northern Highlands of Thailand, where the Arabica trees are grown. And here are…

During an exclusive photo shoot in a secret island in Thailand to mark Dragon boat holiday and kick off the summer travel season, I shared my take on the perfect luggage mission to capture the three relaxing moments during vacation. Partnering up with Yoox, I made a special Ponytail flavoured selection from their Spring Summer 16 collection that would float our kinda salty sailin’ boat.

To welcome the balmy world of W’menswear Spring Summer 17 to our Universe, we shot a short film to celebrate moments, creation, and stinky train rides with little dialogue.

This week Amy Leverton, author of cult hit Denim Dudes, shared an exciting window into the burgeoning denim landscape of South East Asia and no one could have put it better.

Our walking denim-encyclopedia friend Amy Leverton has just released a women's rendition of her first published book 'Denim Dudes', appropriately called 'Denim Dudettes'. In the beautiful hardcover she has curated the world's raddest women who love denim, from so many corners of the globe. Since...

So what about Bangkok makes it such a hungry breeding ground for a retailer like Beams, that promotes individuality and a more inconspicuous idea of luxury in a shopping landscape saturated by opulence? Explore the curious concept with us as we watch a culture of individuality and the art of ’being’ blossom around Asia. Welcome to Bangkok Beams (again) !..

Our first season for W’menswear has closed its order books to our new retailers around the world. We couldn’t be more chuffed with the response to our debut Fall collection, and to give you an idea of what goes on in the underbelly of the rag trade, we invite you to share the journey with us.