The Flare Pants with a Flair

The Flare Pants with a Flair

Did you know that flared trousers were originally designed to be utility pants? Until recently, I never would have considered the flare to be on that list. The British Royal Navy decided to make the trousers a uniform item in 1817. The pants later made their way beyond the military line in the 1960…
The Aloha shirt: The people’s shirt

The Aloha shirt: The people’s shirt

One of the chillest shirts I own has gotta be the Aloha shirt. Nothing captures the spirit of the islanders’ lifestyle like it does. But just like any classic piece, it holds a special meaning to its founders, Hawaiians. It’s hard to say who came up with the first Aloha shirt in the 20s. But the...
The Counterculture Power of Paisley

The Counterculture Power of Paisley

In connection to LSD and the hippie movement of the 60s, the Paisley print tells us a story about finding meaning in life. The print’s blossoming swirls captured the third-eye of a counter-culture that was based on connecting oneself with the universe. In the early 60s, paisley became a sort of ‘a..…
Kapital's

Kapital's "Flare Star"

“Flare Star”, the latest book by our friends Kapital, has been a long-awaited concept for designer Kiro Hirata and his photographer pal Eric Kvatek. Back in 2015, I first met the two, to work on a Kapital production in Thailand. The shoot was intended to be shot in Vietnam, but moved to Northern T…
How To Change The World From Your Washing Machine

How To Change The World From Your Washing Machine

Have you wondered why we have to conserve water? Even when our planet is 70% water? Well my friends, despite that, only 2.5% of it is freshwater and shockingly only 0.3% of it is accessible. So yes, we do need to safeguard it as best as we can. We can do so with mindful purchasing and caring for our…
Celebrating International Workers' Day

Celebrating International Workers' Day

On International Workers' Day We celebrate the achievements of workers. W'menswear design is inspired by pivotal moments in history, which opened doors for change. In WWII women moved into new job roles on the home front, to replace men who were at war. To us, this was an important moment th...
CONSHELF II: LIFE IN A SMALL SPACE

CONSHELF II: LIFE IN A SMALL SPACE

Isolation is the new paradigm we’ve suddenly found ourselves in. A seemingly familiar situation took place back in 1963, one of the most ambitious undersea living projects by Jacques-Yves Cousteau called the “Conshelf II”. You may find this read relatable as we draw parallels between six aquanauts.…
H2OFF

H2OFF

One of the fabrics in the W’menswear SS20 collection that we can’t rave enough about is H2OFF. Not only does the sound gives you a fun visual of rain bouncing off the fabric's surface, but the qualities it holds is also special. H2OFF is a 100% polyester ripstop, made using water repellency tech...
W'menswear Limited Edition Paisley Capsule

W'menswear Limited Edition Paisley Capsule

Exclusive to Ponytail Supplies, we are excited to release the W'menswear Limited Edition Paisley Capsule! For Spring Summer 20, we have designed a capsule collection based around our special paisley fabric screen printed in Japan. Inspired by the Tektite II research program in May of 1970, we dev..…
A message from the team

A message from the team

A message from our team: We can’t help but draw parallels between self-isolation and the female scientists of the Tektite II program who inspired our SS20 collection. These women spent weeks in a small confined space underwater in the name of science, and put their creative minds together to make...
The Two Weeks Habitability Tektite II Program

The Two Weeks Habitability Tektite II Program

At the bottom of the seafloor of U.S. Virgin Islands' Lameshur Bay, lies the Tektite Habitat, patiently waiting for the all-female aquanauts to splashdown into one of the most isolating, and privacy invasion two weeks missions of the 70s - Tektite II By partly funding this program, NASA's ultima...
The Voice of Silent World - Jacques Cousteau

The Voice of Silent World - Jacques Cousteau

Today we plunge into the pioneering world of Jacque-Yves Cousteau, a French oceanographer, researcher, filmmaker, and undersea explorer who invented scuba devices aka Aqua-Lung that unchained man from the surface. Cousteau started his dream journey to be a Navy pilot in 1930 at the French Naval Ac..…