Ponytail Journal

New-in on our site, the W’menswear Yin Yang Shibori Tee is part of our AW21 collection and is made from superior Japanese knitted cotton by our favourite knitwear mill in Wakayama, of Kansai Provence. The knit is quite special, as they are produced on “Tsuri” knitting machines, which is a slower...

Above: W'menswear Bush Dress in Camo, Suicoke Sandals Below: Good 'Ol Whats-her-face Freedom Flight Pants, W'menswear Combat Tank, Bush Shirt, model's own shoes Above: W'menswear Bush Tunic and Crazy Border Trousers Below: Papa Nui Beach Master Hat, W'menswear Bus...

We teamed up with our friends at Nama Denim to bring you the second Good 'Ol Whats-her-face drop. Good 'Ol Whats-her-face is a line by W'menswear, designed to support our community of artisan makers during difficult times, using vintage or repurposed materials. The 'Freedom Flight Pants' are...

It’s important to have heroes. Heroes nurture our souls with their wisdom and bravery, and provide clarity in an overly complicated world.

Winter sports should be for everyone, and learning how to longboard is best when it's cold enough to be wearing heavy clothing, because you could be falling quite a bit! Wrist guards, helmets, knee pads, and elbow pads are highly recommended for beginners, and sensible folk will want to learn on a.…

I find myself taking in a deep breath whenever I look at an awe-inspiring mural. From political to social movements, murals act like a billboard that voice issues in society. It’s a renegade artform that speaks of expression and multiplicity. Like art, murals have no conceptual boundaries, just t..…

Our closest celestial neighbor the Moon is the Earth’s only natural satellite and fifth largest one in the Solar System. The Romans named the Moon, Luna, while the Greeks called the Goddesses of Moon, Artemis, a name which NASA has adopted for its Space program that aims to put the first woman on...

Hey friends, Winter is definitely in full swing and I'd love for you all to stay warm and dry in our bestest W'menswear gear from the Autumn Winter '18 collection. So from this week onwards until until our stocks dwindle to zero, take off up to 50% off the funneset schwagg by us. Get into it a...

In 1960, Dr. Randy Lovelace invited Jerrie Cobb into his private clinic in Albuquerque, New Mexico. He recruited her as the first participant in his secret and privately funded woman in the Space program. The program aims to examine which gender was more qualified and ideal to fly into space. To pro…

Stepping into a cave feels otherworldly. The musty chilled air creeps into the nostrils then onto arms, intoxicating our sensory receptors. Prehistoric humans were known to be cave dwellers but only a small portion actually lived in them. The cold, dark and damp shelter was not only inhabitable, but…

Our friends at 'Pickings and Parry' have re-opened their doors to a beautiful new space, just a skip down from their original location in Melbourne's Fitzroy. I'm at the edge of my seat to tell you that they have unveiled their mint sister store, 'Heffernan and Haire' to sit side-by-side with the..…

This week we're delighted to share a very special Ponytorial to show you the newly arrived limited editioned pieces for the chilly months ahead. We have a new drop of wonderfully practical bags made in New York, Aussie hats, as well as very small batch W'menswear pieces based on the women who paved…