Ponytail Journal

My story here in Thailand is one based on water. Whether it be surfing on the southern coastlines, working with traditional dyes, or casting a line into freshwater, I have, and probably always will be drawn to water. My hometown Bangkok, sits strategically in the country’s Delta, a meeting point o…

Introducing the W’menswear Spring/Summer‘23 collection titled, “Thriving on a challenge”. This season we visit life after WWII, a culturally different world where women had entered the labor force, adventure sports, and new roles in the family structure. It was apparent that life was never going b..…

Introducing the September x W’menswear SS23 collection, our second collection in collaboration with September. The print called 'Evening Storm' is a painting by our designer Lauren. The collaboration includes the 'Paris One Piece', 'Jane Top' and 'Lucky Bottoms' in this print. The swimsuits a...

Since our founding days, we have been working with artisans in our community to produce naturally dyed garments that show our rich history and heritage here in Thailand. This season, we have work with dyers at “Moo Baan Sawang” in Roi Et province to create our vision of hunting camo using an eco-d..…

The AW’22 Collection began with an early 2000’s video series called “Flyfishing Trout Streams with Maggie Merriman”. Her pioneering spirit, deep appreciation for nature, love for exploration and experience in a sport that is so focused on technique has made her become an inspiration for his collecti…

“Mend When Necessary” Introducing the W’MENSWEAR AW’22 collection which began with an early 2000’s video series called “Flyfishing Trout Streams with Maggie Merriman.” Her pioneering spirit and deep appreciation for nature played a big part in being the inspiration for this collection. “Go out a...

There are many wonders of hemp, from it being a sustainable crop and a hard working fibre, to the many controversies it has encountered through history, especially during the Vietnam war and the war on drugs in America at that period. Hemp actually has a very long history of being used as a fibre,..…

We’re highlighting two of our special t-shirts that were individually hand-dyed with natural colours, the R&R Tee and the Seafoam Camo Tees (available in short and long sleeved). These were individually stitched together and dyed by shibori process in Sakon Nakhon. Weaving and dyeing ingigo is a p..…

Quaker Marine Supply, established in 1949 have used indigo dyes in their collections since the beginning, and have long loved the look of shibori-dyed fabric, a natural process that has been practiced here in Thailand for generations. Earlier this year, Quaker Marine approched us to design a W’me..…

The Limited Edition Souvenir Dress and Shirt are two of our special garments in our SS22 collection, and are two new silhouettes we’re introducing this summer for our store. Specially commissioned versions for both styles are made in a hand woven indigo ikat, woven in the Roi Et province of Northeas…

As with every collection, I start with a single question, “what is this experience I find myself living today?” The ‘today’ of late 2020, when initial designs of this collection began to take place, had brought many unforeseen challenges - both personally and on a societal state. I found surfing...

Introducing the new SEPTEMBER X W”MENSWEAR surf gear collaboration, the product of two brands that focus on the female indentity in their respective Universes, in sporting and in workwear. The inspiration behind the line was from the refuge that a group of US soldiers found through surfing during...