Ponytail Journal

Buying denim, or buying a pair of jeans is a really big decision for a lot of us. It’s that pair that you hope will flatter you in all the right places, last for a good long while, and also a style that you won’t get sick of a few weeks in. Choosing denim is not only about fit, but it’s about colour, wash, stitching, pockets, crotch, weight, and don’t be embarrassed if you have no idea what this word ’selvedge’ even means, or why people are so obsessed with raw denim. Don’t worry, Ponytail got-cha-back.

Our friends Battenwear are turning retail topsy-turvy by setting up camp on the 16th floor in NYC’s Garment District. Adventure loving guests are welcomed with homely and heart-warming knick knacks like dinosaur figurines hiding about the store’s shrubbery; vintage maps; the tropical smell of their very own surf wax; as well as stacks of old surfing and camping mags that you can flip through while waiting for your mate to try on different colour combinations of their vast style range for guys and gals.

Summer is well on its way so we’ve put together some inspiration to pack or look for on your balmy travels. Sometimes the most exciting part of travelling is to collect things, momentos, and trinkets that capture that time and place. Presenting your summer travel style guide.

Lauren shares her experiences as a start-up business owner who, like all others, is feeling her way through the darkness and making friends with spreadsheets for the first time since 6th grade

Our pals The Hill-Side have teamed up with BUAISOU to produce a special, limited edition run of hand-dyed basics, in one of Buaisou’s methodically prepared vats of 100% natural plant indigo - achieving a deep, luminous "Japan Blue" color.

The world is fast changing and young people are becoming incredibly equiped for an online existence, and perhaps the Internet has made for a new way of expression and development. So we chat to band-of-the-times X0809, a female duo who are inspired by women who embrace a do-it-all-yourself reality.

We think that the move to design and create products in a more mindful way is the future of business. Black Horse Lane Ateliers are trying out a more responsible and transparent model, which should be a great pay-off to the industry itself. So a couple of weeks ago these guys opened their doors to welcome us to the seasoning of their remarkable new brand that hopes to connect nature with industry in E17, London.

Investing in timeless style is priceless. That’s why I worked with Australian label Country Road this Southern Hemisphere winter to give some food-for-thought about how we can consider our own personal style.

Levi’s invited our pals at Heddels to tour their priceless archive in light of their Spring Summer 16 collection, based on a photograph of the company’s baseball team in 1913. What a rare experience to say the least.

Our latest mens style profile delves into the realms of basketball, hip-hop, and thrift stores with the ever impeccably dressed Onra.

Our friends The Hill-Side have genuinely wizard-ed their way into our shoe hall of fame with their just released Bridge Mid Sneaker, a brainchild of theirs that apparently came from a 70s US military ’Delta Shoe’, but to us its something of a hybrid of the WW2 chukka (maybe familiar now to you as the desert boot) with the herringbone sole of a clay court tennis shoe.

Listen up gals. Sometimes its hard enough choosing basics and essentials for ourselves, so when it comes to shopping for a man, so let me take you through some key basics and classic shapes to get you on your way.