Ponytail Journal

I find myself taking in a deep breath whenever I look at an awe-inspiring mural. From political to social movements, murals act like a billboard that voice issues in society. It’s a renegade artform that speaks of expression and multiplicity. Like art, murals have no conceptual boundaries, just t..…

In connection to LSD and the hippie movement of the 60s, the Paisley print tells us a story about finding meaning in life. The print’s blossoming swirls captured the third-eye of a counter-culture that was based on connecting oneself with the universe. In the early 60s, paisley became a sort of ‘a..…

The rich biodiversity in Laos’ mountainous jungle never cease to amaze me. From edible insects to wild greens, the forest is where Laotians source food to sustain their livelihood. Today let's hike with our fingers, through the lush terrain of Laos to forage for wild edibles and take a peek at how l…

The earliest written record of Chinese buttons date back to Zhou Dynasty (1100 BC – 256 BC). It consists of a round button and loop, usually made with cotton cords using a Chinese Macrame technique. Through time, these buttons have made a distinct contribution to Chinese and Asian culture. It's comm…

Pocket has been around since the 17th century, though it was first adopted by men for safekeeping, it became a prominent part of women's clothing through time and world events. We look at how pockets found its way to women’s everyday wears into the flight suit of women. Before the invention of p...

Have you ever wondered how astronauts do their laundry up in space? Is there a cosmic laundromat that vacuum and wash it? In this post, we explore how much clothes the astronauts need and how they took care of their dirty laundry. Like us here on earth, astronauts work, exercise, and go to sleep....

There is so much we don’t know about the ocean, about 95% of it to give you an idea. For all we know aliens could be living below the surface. Some scientists are even suggesting that the best place to learn about extraterrestrial life is in our oceans. Personally, I couldn’t agree more as one of th…

For Autumn Winter '19, we have worked with our friends at Meg Company in L.A. to produce a second "W'menswear

A little love letter to the artisans who breathe life into my simple doodles. I often gasp at how their skills make beauty beyond my peanut brain can imagine. This W'menswear suit is the embodiment of everything I stand for. It’s made in traditional Kimono fabric, but camo in true W’menswear form...…

“Flare Star”, the latest book by our friends Kapital, has been a long-awaited concept for designer Kiro Hirata and his photographer pal Eric Kvatek. Back in 2015, I first met the two, to work on a Kapital production in Thailand. The shoot was intended to be shot in Vietnam, but moved to Northern T…

Editorial photos by Eric Kvatek Words by Buranee Soh

The W'menswear Landing Shirt has been constructed in a lightweight woven cotton and screen printed in the traditional method in Japan. The front panel is cotton Panama cloth, developed by the British military during WWII for tropical climates. This shirt keeps you cool and fresh in hot and humid w..…