Ponytail Journal

The W'menswear Landing Shirt has been constructed in a lightweight woven cotton and screen printed in the traditional method in Japan. The front panel is cotton Panama cloth, developed by the British military during WWII for tropical climates. This shirt keeps you cool and fresh in hot and humid w..…

A little love letter to the artisans who breathe life into my simple doodles. I often gasp at how their skills make beauty beyond my peanut brain can imagine. This W'menswear suit is the embodiment of everything I stand for. It’s made in traditional Kimono fabric, but camo in true W’menswear form...…

As our community have struggled with the effects of the global pandemic, I have seen great impact on the artisans and family-owned garment suppliers. I value our relationship dearly. They breathe life into my ideas with wisdom and skills passed-down over generations, and I have the utmost respect.…

Editorial photos by Eric Kvatek Words by Buranee Soh

One of the key research topics for the SS21 collection was based on Borneo’s ancient rainforest and its biologically diverse landscape, and home of the Orangutan. This drew primatologist Birutė Galdikas to the island to study the species in 1965. She has since spent her life and career researching a…

It has been a challenging year for many producers around the world, with much uncertainty bringing factory shutdowns and production to a grinding hault. So every time we are able to release something special, made by people who love their craft, I am overwhelmed by gratitude and joy. There's no ex…

We couldn’t be more thrilled to share with you the long-awaited W’menswear Autumn Winter 20 collection - ‘The Radical Spirit’ This season we took a field trip to the Golden Triangle, where the borders of Thailand, Laos, and Myanmar meet at the confluence of Mekong rivers. It was an adventure wher..…

Today’s post is going to highlight the inspirational story behind the All-Girls League shirt. The ‘All-American Girls Professional Baseball League (AAGPBL)’ was a professional women’s baseball league established in 1943. The league was founded by Phillip K. Wrigley and existed until 1954. At the tim…

Leading up to Christmas from the 17th to 22nd December, we are launching a W'menswear Cosmic Capsule installation inside the stunning new VBS store in Paris' 2nd arrondissement. The idea of creating a sensory experience that embodies our AW19 collection (based on the women who paved the way to spac…

Our latest style guide for Hard Hitting Gals lends itself to keeping that fire lit within during winter's coldest bite. Make way for our special mix of new gear and vintage in this Ponytorial featuring lots of our friends.

In the age of the internet, images of humans swimming with sea turtles, whales, sharks you name it, give us the false impression that these encounters are easy to come by. In reality, it takes lots of effort, patience, and serendipity. I have huge respect for underwater photographers. It’s more than…

For most of my 20s, my office uniform was fairly straightforward: a black dress, perhaps a cardigan to rally against air-conditioning overuse, and maybe on a good day - shiny ballet flats. Hardly the most comfortable or functional clothes, but this rinse-and-repeat approach streamlined mornings, kep…