Ponytail Journal

Leading up to Christmas from the 17th to 22nd December, we are launching a W'menswear Cosmic Capsule installation inside the stunning new VBS store in Paris' 2nd arrondissement. The idea of creating a sensory experience that embodies our AW19 collection (based on the women who paved the way to spac…

Video produced by Ponytail Journal for W'menswear. Artwork by Lauren Yates.

It has been a challenging year for many producers around the world, with much uncertainty bringing factory shutdowns and production to a grinding hault. So every time we are able to release something special, made by people who love their craft, I am overwhelmed by gratitude and joy. There's no ex…

We couldn’t be more thrilled to share with you the long-awaited W’menswear Autumn Winter 20 collection - ‘The Radical Spirit’ This season we took a field trip to the Golden Triangle, where the borders of Thailand, Laos, and Myanmar meet at the confluence of Mekong rivers. It was an adventure wher..…

One of the key research topics for the SS21 collection was based on Borneo’s ancient rainforest and its biologically diverse landscape, and home of the Orangutan. This drew primatologist Birutė Galdikas to the island to study the species in 1965. She has since spent her life and career researching a…

Two figure skaters Nia Towle and Lauren Yates have come together to propose a new sport for the 2020 Summer Olympics in Tokyo. The notorious duo was banned by the International Skating Union for their infamous death spiral which sliced the head off a Union judge during the Four Continents Champions…

For most of my 20s, my office uniform was fairly straightforward: a black dress, perhaps a cardigan to rally against air-conditioning overuse, and maybe on a good day - shiny ballet flats. Hardly the most comfortable or functional clothes, but this rinse-and-repeat approach streamlined mornings, kep…

Isolation is the new paradigm we’ve suddenly found ourselves in. A seemingly familiar situation took place back in 1963, one of the most ambitious undersea living projects by Jacques-Yves Cousteau called the “Conshelf II”. You may find this read relatable as we draw parallels between six aquanauts.…

Our classic W'menswear Hunter's Jacket is back in a specially commissioned hand-woven indigo fabric. This 100% cotton, special fabric is yarn dyed in natural indigo, and woven on traditional hand-operated looms in North Eastern Thailand, the way it's been done for centuries. We’ve sourced this fab..…

It's been a minute since I've been in the studio. It has, and always will be, my favourite part of the gig to style clothes in a way that feels like the best form of self-expression for a range of very diffrent human beings. How we present ourselves to ourselves and to the outside world is to me,.…

I find having nice textiles around the house makes life so much better. From a cozy rug that relaxes the feet, tablecloths that make mealtimes more enjoyable, to traditional handcrafted fabrics that add character to the walls. Textiles not only define our aesthetic, but they also connect us to diffe…

In the age of the internet, images of humans swimming with sea turtles, whales, sharks you name it, give us the false impression that these encounters are easy to come by. In reality, it takes lots of effort, patience, and serendipity. I have huge respect for underwater photographers. It’s more than…