Ponytail Journal

Over 200 million years ago, all earth’s continents were part of a single supercontinent called ‘Pangea’. A fact, proven by Maria Tharp a geologist, and Oceanographic cartographer. Her discoveries and accurate seafloor mapping had paved the groundwork for us in understanding earth's geological past a…

Today we plunge into the pioneering world of Jacque-Yves Cousteau, a French oceanographer, researcher, filmmaker, and undersea explorer who invented scuba devices aka Aqua-Lung that unchained man from the surface. Cousteau started his dream journey to be a Navy pilot in 1930 at the French Naval Ac..…

Last week I travelled to Roi Et in the North Eastern part of Thailand to develop special handwoven and naturally dyed fabrics for the next W'menswear winter 20 collection. Working with small cottage industries who keep tradition and an old way of life alive, impels me to do more. W'menswear is i.…

Editorial photo by Eric Kvatek Words by Buranee Soh

Let’s get one thing straight, flannel and plaid are not the same things. Flannel is a fabric crafted by weaving wool or cotton yarn while Plaid is a pattern of checkered prints. Since 17th century plaid was added to give the flannel a more appealing look, so it's no surprise the word flannel is used…

The remote mountains of the Golden Triangle; where Burma, Thailand, and Laos meet, were once filled with red and white poppies grown for opium. Up till the end of the 20th century, it was known as the world’s second-largest opium producing region after Afghanistan. During that time, opium had funded…

For Spring Summer 20, we continue to work with our friends at Meg Company in L.A. to produce a third "W'menswear's x Yuketen" collaboration. Developed specially to accompany the upcoming W'menswear SS20 collection titled ‘Goodness may come from the Universe’s most unexpected places’ Made exclus...

We followed Nigel Cabourn and Emilie Casiez to the Halley Stevensons Oilcloth Factory in Dundee, Scotland, where together we produced a special hand painted camouflage fabric for AW18.

What we love about Papa Nui is his high quality craftsmanship and research based designs surrounding military and surfing. He's a kindred spirit who shares our hard-hitting values. The paps makes hats to be worn time and time again. Each wear adding character, making it unique to you. "At Papa...

One of my favorite modern-day poets is Danielle Doby. She has a magical way of translating our complex feelings and experiences into simple yet powerful words. Today I’d like to introduce you to her book ‘I Am Her Tribe’. Within are poems that feel like warm soulful hugs from the universe. They remi…

Im very chuffed to be presenting to you the look book for W'menswear Autumn Winter 18 titled, "The Valley of Kathmandu", shot in Nepal by our editor-at-large Eric Kvatek. We spent a good chunk of time in Kathmandu working with local people to uncover the great mystery of the dusty city, where Hin..…

I’m sure that by now the concept of “sustainability” in the fashion industry isn’t anything new or unheard of, in fact the idea of it has become a part of many brands' values and embedded as the ethical shopping mantra for customers. Fast-fashion is slowly becoming redundant as more consumers swap o…