Whipping the Blanket Off Ocean Floor

Whipping the Blanket Off Ocean Floor

Over 200 million years ago, all earth’s continents were part of a single supercontinent called ‘Pangea’. A fact, proven by Maria Tharp a geologist, and Oceanographic cartographer. Her discoveries and accurate seafloor mapping had paved the groundwork for us in understanding earth's geological past a…
The Mysterious World's First Mission Patch

The Mysterious World's First Mission Patch

On June 16, 1963, Cosmonaut Valentina Tereshkova became the first person who wore the world's first Mission Patch. This record was surprisingly unknown by many; possibly overshadowed by her pioneering achievement of being the first woman in space, or perhaps it was simply hidden from sight. Un...
Doing things for the long run

Doing things for the long run

I’m sure that by now the concept of “sustainability” in the fashion industry isn’t anything new or unheard of, in fact the idea of it has become a part of many brands' values and embedded as the ethical shopping mantra for customers. Fast-fashion is slowly becoming redundant as more consumers swap o…
The Story of Becoming

The Story of Becoming

One of my favorite modern-day poets is Danielle Doby. She has a magical way of translating our complex feelings and experiences into simple yet powerful words. Today I’d like to introduce you to her book ‘I Am Her Tribe’. Within are poems that feel like warm soulful hugs from the universe. They remi…
The Valley of Kathmandu

The Valley of Kathmandu

Im very chuffed to be presenting to you the look book for W'menswear Autumn Winter 18 titled, "The Valley of Kathmandu", shot in Nepal by our editor-at-large Eric Kvatek. We spent a good chunk of time in Kathmandu working with local people to uncover the great mystery of the dusty city, where Hin..…
W'menswear presents PAPA NUI

W'menswear presents PAPA NUI

What we love about Papa Nui is his high quality craftsmanship and research based designs surrounding military and surfing. He's a kindred spirit who shares our hard-hitting values. The paps makes hats to be worn time and time again. Each wear adding character, making it unique to you. "At Papa...
A PEEK INTO SCOUT CLASSIC, L.A.

A PEEK INTO SCOUT CLASSIC, L.A.

Our Ponytail Pal Arielle Ackerman who reps hard hitting garments to the fullest has opened doors to a very salty new storefront in Los Angeles called Scout Classic. You may be familiar with her webstore, 'Tom Clothes and Goods', which has also adopted the smart new name since the brick and mort...
Support our Bushfire Relief Project

Support our Bushfire Relief Project

Australia, the place I call my paradise home at the edge of the earth, is under massive threat from our warming earth. The drought has exacerbated raging bushfires in New South Wales and Queensland, devastating homes, as well as native flora and fauna. To support the bushfires in Australia, the...
PENCIL, PEN, MARKER

PENCIL, PEN, MARKER

Pen and Pencil are indisputable examples of a communications technology. Depending on the use, we switch between them to put down ideas and store information. In outer space, astronauts rely on these commodity tools to log and record scientific experiments. Here, we look at the evolution of the writ…
Panama Cloth: Sportswear's humble beginnings

Panama Cloth: Sportswear's humble beginnings

Select pieces from our SS21 collection features a special kind of fabric, inspired by real-life vintage pieces. Panama Cloth, or 'Cellular Aertex Cloth’ named by Aertex Mills in Manchester (est. 1888), is composed of small cells, in which air is enclosed, and warmed by the heat of the body. The clot…