Ponytail Journal

Introducing the September x W’menswear SS23 collection, our second collection in collaboration with September. The print called 'Evening Storm' is a painting by our designer Lauren. The collaboration includes the 'Paris One Piece', 'Jane Top' and 'Lucky Bottoms' in this print. The swimsuits a...

It is our duty here is to point your noses towards goodness. We are pushing for a new, inconspicuous definition of that really overused word, ’luxury’. So here is our combined effort to continue expressing freedoms that come with existence. The freedom to continue in a climate of much political strangeness, and the freedom to show the world what goodness is really made of. Presenting, Good-Manners

There is a shift towards a new definition of the word ’luxury’, thanks to you guys, the Ponytail Journal readers... Those who seek subtlety and do not want obvious branding. So are we enough of a demographic to count as a percentage? Branding expert @mrpinot explains how the concept of luxury is developing into something exciting.