What is Good 'Ol Whats-her-face?

W'menswear communications officer Pippa sits down with founder Lauren to understand more about the Good What's-her-face brand. Good 'Ol Whats-her-face is a line by W'menswear, designed to support our community of artisan makers, using vintage or repurposed materials. Their best selling 'Freedo..…

Who is making W'menswear?

Our PR and Marketing manager Pippa sat down with founder Lauren to explore the W'menswear identity.
Panama Cloth: Sportswear's humble beginnings

Panama Cloth: Sportswear's humble beginnings

Select pieces from our SS21 collection features a special kind of fabric, inspired by real-life vintage pieces. Panama Cloth, or 'Cellular Aertex Cloth’ named by Aertex Mills in Manchester (est. 1888), is composed of small cells, in which air is enclosed, and warmed by the heat of the body. The clot…
WHAT MAKES A SMART WARDROBE INVESTMENT / VOGUE

WHAT MAKES A SMART WARDROBE INVESTMENT / VOGUE

A great fabric has the power to elevate design and give life to it, thanks to the way it was made, or perhaps the history it carries within its fibres. When we get dressed we should consider the appropriateness of a fabric to the occasion, climate, or perhaps the mood we might be in that day.