Ponytail Journal

Introducing the September x W’menswear SS23 collection, our second collection in collaboration with September. The print called 'Evening Storm' is a painting by our designer Lauren. The collaboration includes the 'Paris One Piece', 'Jane Top' and 'Lucky Bottoms' in this print. The swimsuits a...

Since our founding days, we have been working with artisans in our community to produce naturally dyed garments that show our rich history and heritage here in Thailand. This season, we have work with dyers at “Moo Baan Sawang” in Roi Et province to create our vision of hunting camo using an eco-d..…

There are many wonders of hemp, from it being a sustainable crop and a hard working fibre, to the many controversies it has encountered through history, especially during the Vietnam war and the war on drugs in America at that period. Hemp actually has a very long history of being used as a fibre,..…

As with every collection, I start with a single question, “what is this experience I find myself living today?” The ‘today’ of late 2020, when initial designs of this collection began to take place, had brought many unforeseen challenges - both personally and on a societal state. I found surfing...

It’s back! We’ve just done a restock on our super popular Good ‘Ol Whats-her-face Freedom Flight Pants. Good 'Ol Whats-her-face is a line by W'menswear, designed to support our community of artisan makers during difficult times, using vintage or repurposed materials. We’ve teamed up with our friends…

New-in on our site, the W’menswear Yin Yang Shibori Tee is part of our AW21 collection and is made from superior Japanese knitted cotton by our favourite knitwear mill in Wakayama, of Kansai Provence. The knit is quite special, as they are produced on “Tsuri” knitting machines, which is a slower...

The W'menswear Landing Shirt has been constructed in a lightweight woven cotton and screen printed in the traditional method in Japan. The front panel is cotton Panama cloth, developed by the British military during WWII for tropical climates. This shirt keeps you cool and fresh in hot and humid w..…

I’m sure that by now the concept of “sustainability” in the fashion industry isn’t anything new or unheard of, in fact the idea of it has become a part of many brands' values and embedded as the ethical shopping mantra for customers. Fast-fashion is slowly becoming redundant as more consumers swap o…

We followed Nigel Cabourn and Emilie Casiez to the Halley Stevensons Oilcloth Factory in Dundee, Scotland, where together we produced a special hand painted camouflage fabric for AW18.

Our Herringbone Bush Coverall is back in stock! Inspired by the Tektite II research program in May of 1970. They are made in small-batch Japanese cotton herringbone. The cuffs and trims are a very special Bedford weave. The Herringbone cloth gets its name from the resemblance the fabric has with...

Lauren explains the significance of wartime for women and how these dark points through history sparked radical change for the future for Vogue’s Style column.

Spring Summer 2018 is a milestone for our friend Nigel Cabourn who is celebrating not only the birth of a new design concept to his body of work, but also 50 years since he started fashion school in 1967 where his life long career and passion kicked off. The context of 1967 plays an incredible role in the domino of events that brought Nigel to where he is now, and in terms of political and cultural impact there are so many factors that played in his pathway.