It’s that time of the year again, and in Hong Kong that means fake snow and ridiculously lavish mall installations. While the high-street brands adorn their plastic mannequins with the anointed sequined dress of the season, we’ve done a little Ponytail round-up of Hong Kong’s homegrown stores that are anything but fake. It’s only natural that when you find people and projects so dedicated to their craft, they only need to whisper to be heard.