Ponytail Journal

Introducing the W’menswear Spring/Summer‘23 collection titled, “Thriving on a challenge”. This season we visit life after WWII, a culturally different world where women had entered the labor force, adventure sports, and new roles in the family structure. It was apparent that life was never going b..…

Introducing the September x W’menswear SS23 collection, our second collection in collaboration with September. The print called 'Evening Storm' is a painting by our designer Lauren. The collaboration includes the 'Paris One Piece', 'Jane Top' and 'Lucky Bottoms' in this print. The swimsuits a...

As with every collection, I start with a single question, “what is this experience I find myself living today?” The ‘today’ of late 2020, when initial designs of this collection began to take place, had brought many unforeseen challenges - both personally and on a societal state. I found surfing...