Ponytail Journal

Editorial photo by Eric Kvatek Words by Buranee Soh

We’ve just made new friends with The Mercantile, internet newness that speaks to a slightly more feminine flavour of w’menswear to the table. The store together hand selected vintage pieces from California alongside modern basics and interior accessories designed by the founders themselves, and we bring you favourites from their latest vintage drop.

Last week saw more hashtag menswear around Paris and online. Parts are still trickling down the web at the moment. Buyers, press, and internet famous dudes flew in to see next season goodness like technical gear, rare weaves, interesting colour ways, and what kind of flavour the future market will be. Here I scouted some of my nerdy favourites from the MAN show, because to be honest it was a stand out in terms of curated coolness. My eye-popping, jaw dropping finds were published on GQ.com for y’all to take in.