Ponytail Journal

On International Workers' Day We celebrate the achievements of workers. W'menswear design is inspired by pivotal moments in history, which opened doors for change. In WWII women moved into new job roles on the home front, to replace men who were at war. To us, this was an important moment th...

We're proud as a peach to be announcing that the raddest gals Meri and Stacey of 9th Street Vintage in New York are now stocking W'menswear amongst their beautifully curated selection of vintage... just for the gals. In celebration of this great news, our editor at large and New York local Eric Kv..…

We went to the breezy provence of Phetchaburi, two hours drive south of Bangkok in search for delicious produce and the funnest hangouts with the locals. First stop, we went straight to Pladib restaurant\'s very own working farm where we tried their beautiful heirloom tomatoes and sugarcane juice. On day two we explored the beautiful land that is looked after by a resort geared for Thai adventurers. Follow the adventure.

A ponytorial which is our very own shoutout to enjoying movement, friendship, and being consumed by the moment.

Lauren explains the significance of wartime for women and how these dark points through history sparked radical change for the future for Vogue’s Style column.

Over at our Ponytail Supplies store, we’ve fully stocked up on all the coziest, and hard working W’menswear schwagg for winter. Inspired by designer Lauren’s passion for slow-made textiles, and photographs of her British grandparents during World War II, the collection is intricately layered with research, developed for hard hitting gals of today. Browse the collection here

We would like to introduce you to three raddest, funnest, grooviest gals, Tan, Una, and Xiao Bai, of Groovy store, who leave judgment at the door.

Today at Ponytail Supplies we are chuffed to be releasing the first drop of the W’menswear AW17 collection. This winter, the brand has reshaped some of the most iconic men’s workhorses, so watch out for some hard working winter staples that will keep giving for years to come.

A couple weeks ago, Lauren sat down with Tom Clothes & Goods founder Arielle from Los Angeles to talk about the W’menswear All-Weather jacket, which I designed to adapt with the cold, rain, sleet, snow and even warmer weather.

As a designer, cook, gardener, skater, surfer, and someone who loves being active, Lauren loves to look back into history to root myself in the origins of ’how stuff came about’. Fascinated about ’why’ and ’how’ things came to be rather than following ephemeral trends for now reason, she designs by looking at how goodness in life came to be. Presenting a study of workwear, sportswear, and heritage garments, all of which inspire for next winter.

Our natural universe has brought us heat waves, cold bouts, hail, and the most sublime sunsets all summer long. It is a fact that all of this mystery has deeply affected how our creative juices have churned here at Ponytail Journal. So once again we would love to bring you on board our ship headed to the sparkling waters of unmanned territory - that is the way forwards. It seems very familiar, yet a little strangely different all the same.

There are so many experiences that deeply connect us all humans alike - like sadness, boredom, sweetness, or gloom. None are better, worse, or worth more than the other, but all are the mysteries of experience that we can enjoy everyday. Lauren teamed up with her buddy Stacey Cotter to dive deep into the present moment for Vogue Australia.