Ponytail Journal

Some super exciting news for the w’menswear department came this week, when we found out our pals Battenwear are making small sizes of their great outdoorwear for women! That’s why we decided to go camping in their NYC studio, in the name of FUNNEST GARMENTS POSSIBLE

History is what inspires and informs who we are here at Ponytail Journal. It guides us forwards, inspires us to create, and perhaps gives us space to revisit our own identity. This week’s w’menswear editorial is much a reflection of history’s greatness that we strive to keep alive. The setting is much inspired by early portraiture that characterised early photography where thought, consideration, styling and the preciousness of each shot were made it special.

Here at Ponytail Journal we love mixing the new with the old. It’s how we believe that we humans move forward in the Universe, how new things are conjured up from our subconscious and how art mirrors our existence. Today we’ve put together one of our classic looks for the weekend so that you can get some of our w’menswear juju yourself.

Not so long ago we styled a little w’menswear piece with our pal Christopher Wadsworth for L’Optimum magazine. He has beautifully shot this short for the project and it’s basically a wink to the in between moments that we seem to pass by in life. Enough said.

We’ve put together some classic looks that will get you from A to B, the gym to class, and off to work, all in the name of style. At Ponytail Journal, we believe this word can’t be taken too seriously, nor can the decision between a plain white oxford or one with a 3D print that requires red and blue glasses to experience fully. You’ll find our new and old friends like Atelier de l’Armee, Gitman Vintage, Merz B. Schwannen, Arpenteur, and lots of newness from Paris’ new sartorial club member, Victoire Barber Shop. Watch our day of style unfold.

Shot by our dear pal Eric Kvatek on his birthday, we’re proud as a peach to present to you some w’menswear favourites for the season. This year brings the 10th year that our oyster loving, Harley riding, s’mores centred, funnest photographer ever has been shooting for Kapital, and that’s kind of epic in itself. Here are looks for the Parisian w’menswear nerd.

We’ve just made new friends with The Mercantile, internet newness that speaks to a slightly more feminine flavour of w’menswear to the table. The store together hand selected vintage pieces from California alongside modern basics and interior accessories designed by the founders themselves, and we bring you favourites from their latest vintage drop.

In France, I love the fact that the average Joe has a wardrobe full of classic cuts, wools and linens. There is an abundance of French provincial tableware, and you can get your hands on some of those great heritage brands Welcome to my notes on the vintage French backpack. This pack could be yours if you’re into that kind of juju.

Matthew Dolan made a new food-group everyone. He shredded his classic American sandwich up into strips, wove it into a rainbow cake and when you bite into it, you burp unicorns while farting sparkles. The sum of its parts made a whole new thing. It’s workwear for women at its highest evolution.

It’s not often that you come across a collection where you would see yourself wearing every garment, but Haversack did just that for us this coming season. They nailed that fine balance between looking new while referencing the past, and especially in menswear where so much inspiration is drawn from vintage, it’s hard to maintain a unique and strong aesthetic without being compared to someone else.

We bring you a collection of pink skies, red hair, and basics inspired by that magic juju that Australia breathes into our soul. This season Lee Mathews did his take on w’menswear basics like the crisp white shirt and linen pants - essentials for the holiday wardrobe that inspires us muchly during the Northern Hemisphere summer season and perhaps daydream material for those who gravitate towards the South Pole.

This is our shoutout to the ocean. And the ocean in winter. And the Southern Hemisphere.