Ponytail Journal

Introducing the September x W’menswear SS23 collection, our second collection in collaboration with September. The print called 'Evening Storm' is a painting by our designer Lauren. The collaboration includes the 'Paris One Piece', 'Jane Top' and 'Lucky Bottoms' in this print. The swimsuits a...

The W'menswear Landing Shirt has been constructed in a lightweight woven cotton and screen printed in the traditional method in Japan. The front panel is cotton Panama cloth, developed by the British military during WWII for tropical climates. This shirt keeps you cool and fresh in hot and humid w..…

Presenting some really great French labels that have grabbed our attention this season that we shot and styled for Vogue this week. It’s a mix up of newness and our best vintage military modelled by Sofia Jergner Ekervik and Andrea Solstad who radiate rad-ness.