What is Good 'Ol Whats-her-face?

W'menswear communications officer Pippa sits down with founder Lauren to understand more about the Good What's-her-face brand. Good 'Ol Whats-her-face is a line by W'menswear, designed to support our community of artisan makers, using vintage or repurposed materials.

Their best selling 'Freedom Flight Pants', are made from a combination of vintage canvases, and end-of-production fabrics that would have otherwise gone into landfill. These pants were made in Nama Denim's workshop in Bangkok, Thailand, by specialist Taral Pukklang from start to finish. From cutting to sewing on their collection of vintage workwear machines, Ms Pukklang has made art from these end-of-life fabrics.

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